Privacy Policy

Last updated: 30 August 2026

Pixel Boutique (“we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what personal information we collect when you use our website, how we use it, who we may share it with, and your rights in relation to your personal information.

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us.

1. Who we are

Pixel Boutique is a web development and design business. This website is primarily used as a portfolio and to provide information about our services.

For the purposes of UK data protection law, Pixel Boutique is the data controller responsible for the personal information collected through this website.

2. What personal information do we collect?

The personal information we collect depends on how you interact with our website.

Information you provide through our contact forms

We have two contact forms on our website.

General contact form:
When you use our general contact form, we may collect:

  • Your name
  • Your email address
  • Any information you choose to include in your message

We use this information to respond to your enquiry and communicate with you about your request.

Theme Support form:
When you use our Theme Support form, we may collect:

  • Your name
  • Your email address
  • Your website address
  • Information about your website
  • Details of the support or technical issue you are contacting us about
  • Any other information you choose to provide in your message

We use this information to understand and respond to your support request and, where applicable, provide technical assistance.

Please do not include unnecessary personal information about yourself or other people in your message. In particular, you should not provide passwords, payment details or other sensitive information through our contact forms.

Information collected automatically

When you visit our website, certain technical information may be collected automatically. This may include information such as:

  • Your IP address
  • Browser type and version
  • Device type
  • Operating system
  • Referring website
  • Pages you visit
  • Date and time of your visit
  • Other technical information relating to how you use the website

We may use this information to operate, maintain, secure and improve the website and, where applicable, to understand how visitors use the website.

Some of this information may be collected through cookies or similar technologies. Further information about cookies and how they are used can be found in our Cookie Policy.

3. How we use your personal information

We may use personal information we collect to:

  • Respond to enquiries submitted through our contact forms
  • Provide website support and technical assistance
  • Communicate with you about a project or service you have requested
  • Maintain and improve our website
  • Protect the security of our website and systems
  • Keep appropriate business records
  • Comply with our legal and regulatory obligations

We will only use your personal information for purposes that are relevant to the reason it was collected or where we have another lawful reason to do so.

4. Our lawful basis for processing your information

Under UK data protection law, we must have a lawful basis for processing personal information.

For information submitted through our contact forms, we will generally rely on legitimate interests to process your information so that we can respond to your enquiry and provide the assistance you have requested.

Where appropriate, we may also rely on contract, legal obligation, or another lawful basis permitted under applicable data protection law.

Where we rely on legitimate interests, our interest is in being able to communicate with people who contact us, respond to enquiries, provide requested services and support, and operate our business effectively. We will only process personal information where this is necessary and where our interests are not overridden by your rights and interests.

5. Who do we share your personal information with?

We do not sell or rent your personal information.

We may share personal information with trusted third-party service providers where this is necessary to operate our website or provide our services. These may include providers of:

  • Website hosting
  • Email and email delivery services
  • Website forms
  • Website analytics
  • Website security services
  • Cloud storage or other business software

These providers may process personal information on our behalf and will only receive information that is necessary for the service they provide.

We may also disclose personal information where this is necessary to comply with a legal obligation, protect our rights, prevent fraud or misuse, or protect the security of our website and systems.

6. Etsy

We may offer products for sale through our Etsy shop.

If you purchase something through Etsy, Etsy will process information associated with your purchase in accordance with its own privacy policy and terms. Your payment information for an Etsy purchase is handled through Etsy and its payment processing arrangements rather than through this website.

Our website privacy policy therefore does not replace Etsy’s own privacy information in relation to purchases made through Etsy.

7. How long do we keep your information?

We only keep personal information for as long as we reasonably need it for the purpose for which it was collected, or for as long as we are required to keep it by law.

For example, information relating to an enquiry may be retained for as long as necessary to deal with the enquiry and any resulting communication or support.

Information relating to projects or business relationships may be retained for longer where this is necessary for legitimate business purposes, legal obligations, accounting or record-keeping requirements.

When personal information is no longer required, we will take reasonable steps to securely delete or dispose of it.

8. How we protect your information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.

9. Your data protection rights

Under UK data protection law, you may have rights in relation to your personal information, including the right to:

  • Request access to the personal information we hold about you
  • Ask us to correct inaccurate or incomplete information
  • Ask us to delete your personal information in certain circumstances
  • Ask us to restrict how we process your information in certain circumstances
  • Object to certain processing of your personal information
  • Request the transfer of your personal information in certain circumstances
  • Withdraw consent where we are relying on consent as our lawful basis for processing

These rights are subject to certain legal conditions and exemptions.

If you would like to exercise any of these rights, please contact us using the details below.

10. Cookies and similar technologies

Our website may use cookies and similar technologies.

Some cookies are necessary for the website to function, while others may be used for purposes such as analytics or understanding how visitors use the website.

Where consent is required for non-essential cookies, we will ask for your consent before using them.

Please see our Cookie Policy for further information.

11. Third-party websites

Our website may contain links to third-party websites, including websites such as Etsy or websites featured within our portfolio.

We are not responsible for the privacy practices, content or security of third-party websites. We recommend reviewing the privacy policy of any third-party website you visit.

12. Children’s information

This website is not specifically directed at children and we do not knowingly collect personal information from children for the purpose of marketing or profiling.

If you believe that a child has provided us with personal information unnecessarily, please contact us so that we can consider whether it should be deleted.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, how we process personal information, or applicable legal requirements.

The latest version will always be published on this page, with the date of the latest update shown at the top.

14. Contact us

If you have any questions about this Privacy Policy or how we handle your personal information, or if you wish to exercise your data protection rights, please contact us.

15. Complaints

If you are unhappy with how we have handled your personal information, please contact us first so that we have an opportunity to address your concerns.

You also have the right to complain to the UK’s data protection regulator, the Information Commissioner’s Office (ICO).

You can find information about making a complaint on the ICO’s website.